Easy to Implement Tactics for Local Link Building — Whiteboard Friday
Summary
Forty, fifty, sixty bucks a month buys their soft drinks and their snacks, and killer local links come right your way. If you work with car dealerships or pediatricians or even personal injury attorneys, child seat installation is a killer tactic. But you sit through the safety class and then you are officially certified to be a place that anyone in the community can come for free to get their child seat installed correctly. If you periodically, Im not saying every week, but periodically you write a local informational blog post of like, "Hey, our staff loves to go out and grab barbecue every Friday and here are the five best barbecue places in Dallas, according to our staff," once youve got that blog post up, you can then do outreach to each of those five locations and say, "Hey, we listed you as one of the five best places in Dallas." Several years ago, I was speaking at a conference in Vegas and a lawyer came up and he said, "Hey, man, I know a lot about SEO and I need your help."