The Futurum Group Acquires Visible Impact
Summary
By acquiring Visible Impact, The Futurum Group extends the influence of their insights on technologies and key market players. Clients can now leverage enhanced messaging, content, and sales enablement tools based on these insights to bolster their go-to-market strategies. Furthermore, this strategic move grants Visible Impact’s clients access to a broader spectrum of primary insights, increased reach, media exposure, and lead generation opportunities. Visible Impact will also be the platform behind The Futurum Group’s recently announced Futurum.AI-Demand tool. Led by CEO Daniel Newman, The Futurum Group is a global technology research, advisory, and media firm, comprising four strategic business units and a diverse set of holdings that focus on tech-research, market intelligence, analysis, advisory, lab evaluation, media and lead gen services.