Q&A: How To Build and Implement Prebid Server
Summary
Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Prebid.org is the organization that manages and maintains the standards, JavaScript libraries and SDKs that companies can use to add header-bidding capabilities to their digital properties (e.g. websites and mobile apps). Identifying which implementation method delivers the most ad revenue can be hard to determine as it often depends on other factors, such as the publisher’s inventory type, audience, and the demand partners it works with. And because of all that, it’s prone to human error and misconfigurations on multiple levels, which is why it’s important that companies work with a team that knows how to properly build, configure and implement either a Prebid.js or Prebid Server setup. Michael Sweeney: I know that Clearcode has worked on a few projects recently where we’ve essentially built an exchange using Prebid Server adapters for our clients, so how long does it generally take to build a solution like this?
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