Microsoft says Bing can be default search engine for ChatGPT users

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Summary

Microsoft has invested billions of dollars in OpenAI and is using the startups AI chatbot technology inside search, email, Word documents, Excel spreadsheets and now to analyze data. In tandem, the companies are taking on Google , which has developed its own generative AI models for search and other products and is also investing heavily in startups in the space. With the latest announcement, subscribers to the ChatGPT Plus service will be able to add Bing search by enabling a plugin, Yusuf Mehdi, Microsofts consumer marketing chief, wrote in a blog post. For every percentage point of search advertising share the company picks up, it would generate $2 billion in additional revenue, Microsoft Chief Financial Officer Amy Hood said in February. The Bing chatbot, powered by OpenAIs technology, that Microsoft announced in February was different because it was able to draw on current information to provide answers to typed questions.

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Microsoft
$1B+
OpenAI
$25M to $50M