Experiences promoting niche software

General News

▤ Summary

My best marketing tool has been writing reviews of the class of software that I produce, and the hosting site (Hub Pages) provides some useful analytics on how often these are accessed and for how long. I also offer part of the functionality of Caption Pro on Windows for auto-cropping scans of multiple paper photos (ImageSplit). Apple Developer membership (costing ~US$100 per year) is required to prevent software being blocked from installation through being from an unknown publisher. The review process for software acceptance into the App Store is generally fast, but seemly trivial issues can require resubmission. Mac and Windows users contacting me with problems have had a wide range of experience level – from completely naïve to former programmers.

▥ Classifications

industries
Entertainment
applications
Accounting and Taxes

◇ AskAI Classifications

Labels
Data Transformation Software Desktop Software Productivity Software

▦ Linked Companies

Andy Brice
up to $1M
SetTags
$1M to $5M