Versatile “content ingestion” capabilities prevent indigestion for competitive intelligence portal users
Summary
Of course, your competitors’ websites are another invaluable source of information; so too are their executives’ presentations to financial analysts and investors at conferences and, for publicly traded companies, during quarterly earnings calls, which Northern Light offers through its proprietary collection called Corporate Financial Reports. Northern Light’s approach to this is straightforward: we say to content publishers, “We’ll do it your way, and handle all the complexity and normalization on our side.” That’s easy to say, but hard to do, because there are numerous options. Other publishers deliver content to a FTP site; still others provide an RSS feed with attached documents, or with a link to a website location we can crawl. Then there’s the option of a control directed web crawl with credentials to a protected site, or even pulling content off a DVD. Which goes a long way to ensuring that both CI researchers within an organization and publishers of the content they consume don’t suffer any “indigestion”.
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