Profoto Assetflow is a New Workflow Management Software for Studios
Summary
Profoto is expanding its software solutions with Assetflow, a new workflow management tool designed to support e-commerce studios and streamline collaboration through an entire creative process. Profoto says that the process of planning photography and videography, managing post production, and finally publishing content is usually messy. The company says it allows studios to easily manage samples and assets in real-time, standardize looks with digital style guides, and track progress across multiple locations. Assetflow is basically tailor-made to support this kind of photography — burn-and-turn operations that need tons of content to fill digital storefronts. We are committed to driving innovation that enables our customers to achieve higher sales conversion, faster time to market, and fewer returns for their e-commerce business,” Profoto’s CEO Anders Hedebark confirms.