SEEN Connects Hires Matt Wurst as Managing Director to Lead Growth and Expansion in US
Summary
His unique experience in building teams and launching brands will be invaluable for Connects as we make our mark in North America,” said Sedge Beswick, Founder and CEO. Wurst has more than twenty years of experience in both agency and in-house marketing leadership roles focused on innovative brand-building and operational problem solving. He previously served as Chief Marketing Office at Mint, a white-label Web3 platform that partnered with the NBA, Anheuser Busch, Porsche, OpenLocker, Mars-Wrigley, Axiom Space and many others. Since then, the agency has evolved to offer a more holistic and full-service approach to connecting brands with their key audiences and sub-cultures focused on measurable returns on their investment. Whether through creators, social, web3, experiential, or even paid media and insights integration, Connects creatively crafts digital-first campaigns that stand out and deliver outstanding results.