The North West Company Extends Relationship with Invafresh to Drive Business Growth and Enhance Food Safety Regulatory Compliance
Summary
The North West Company was looking for a solution to include allergen and nutritional information on food labels so they could maintain compliance and to also provide good guidance to their customers when it comes to healthier eating options. Extending our relationship with Invafresh to include Recipe Management will help take our operations to the next level in the use of analytics to deliver an improved customer experience,” said Vineet Gupta, Chief Information Officer at The North West Company. “Having Invafresh as the foundational technology for our perimeter store operations, including deli, meat, bakery, and produce, will allow us to scale efficiently as the business grows.” Utilizing the artificial intelligence and machine learning capabilities native to the Invafresh Fresh Retail Platform, The North West Company will be able to measure the performance of each store, providing them with increased awareness of the efficiencies they are realizing food production operations, such as reducing shrink by projecting ingredient demand for each of their recipes. As the leader of Freshology, Invafresh is deployed in more than 25,000 grocery stores spanning a global reach of 15 countries with more than $100 million of Fresh revenue being transacted daily, to provide omnichannel demand forecasting, merchandising, replenishment, and sustainability and compliance. North West operates 221 stores under the trading names Northern, NorthMart, Giant Tiger, Alaska Commercial Company, Cost-U-Less and RiteWay Food Markets and has annualized sales of approximately CDN$2.0 billion.