Swiss Virtual Advertising Provider uniqFEED Launches Solution for Football
Summary
uniqFEED announces the official release of its latest software-based virtual advertising solution, developed specifically for football. uniqFEED’s football solution enables rights holders to maximize the commercial potential of advertising inventory within sports venues. The solution is software based and has been developed to be compatible with any type of in-venue equipment, such as cameras and LED boards, meaning no additional hardware is required. Tom Huston, uniqFEED’s CCO, says, “Football is a natural and important evolution for our multi-sport AdApt software solution. I see all football rightsholders developing new commercial strategies that deliver added value to sponsors, while simultaneously generating new revenues from targeted virtual in-game advertising in different markets.