Council Post: When Does Your Companys Website Need A Coming Soon Page?
Summary
By Daman Jeet, co-founder of FunnelKit, a suite of sales tools that helps over 18,000+ businesses streamline their checkout process. This marketing tool can make it easy to educate your audience, grow your lead list and connect with people who might find value in your product or service. Through my companys work providing sales tools to e-commerce businesses, Ive found that the mistake many marketers make is assuming they don’t need a coming soon page once their site is live. Common causes include the following: • Separating the company from a sea of competitors Some rebrands don’t change much, such as Apple dropping the word "computers" from its name in 2007. For instance, if you’re a new business owner and setting up your email list for the first time, you should create a coming soon page so users know what’s in store for them if they sign up.
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