How product design software and virtual modelling helps retailers sell products — Retail Technology Innovation Hub
Summary
This can be seen in the rise and widespread implementation of 3D technology, as retailers are able to create virtual 3D models of their products. While online shopping has taken over the market in a large way, thanks in part to the Covid-19 pandemic and people’s increasing desire for convenience in their lives, one of the shortfalls of shopping online is that customers are unable to touch and see the product in real-time. This can lead to them being wary of making large purchases, as they might be disappointed in the end product. One common option is for customers to superimpose a 3D image of the product by using a camera to see what it might look like in their home. Instructional videos and advertisements showing how the product works are great ways to do this.
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