Encyclomedia Networks, India Inks Deal with Floor Graphics Inc, USA
Summary
Mumbai, India, August 04, 2008 --( As part of the JV, EncycloMedia Networks has acquired the exclusive licence in India, Sri Lanka, Pakistan, Bangladesh and Nepal to use the trademarks, trade names, and know-how of Floorgraphics Inc. for the production and sale of FLOORads (floor mounted graphics) and proprietary In-Storeplus products such as CARTplus (ads on shopping carts), TAKEplus (information dispensers that promote indirect sales), SHELFplus (shelf talkers), and COUPONplus (coupon dispensers).We will provide clients with end to end solutions, where we only require the client to give us the brief, after which we take care of photography, design, artwork, printing, dispatch, installation and media space rental and maintenance.” He adds that today, the primary vehicle to gain attention in-store is price-off promotions, but price discounting does not build brand value, it depreciates it.“Our creativity on floor graphics is well accepted now and we will share this with the entire international partner network of Floorgraphics Inc., who can then offer it to their clients,” says Manik.Manik says that though clients are increasing spends in-store, floor graphics form a negligible part of the retail advertising mix in India.### Mumbai, India, August 04, 2008 --( PR.com )-- The India based EncycloMedia Networks, which delivers solutions and strategies for outdoor and retail advertising in more than 20 countries, has entered into a joint venture with Floorgraphics Inc., the global leader in floor advertising, which holds more than 80 per cent of the global market.As part of the JV, EncycloMedia Networks has acquired the exclusive licence in India, Sri Lanka, Pakistan, Bangladesh and Nepal to use the trademarks, trade names, and know-how of Floorgraphics Inc. for the production and sale of FLOORads (floor mounted graphics) and proprietary In-Storeplus products such as CARTplus (ads on shopping carts), TAKEplus (information dispensers that promote indirect sales), SHELFplus (shelf talkers), and COUPONplus (coupon dispensers).