Senzai taps into AI optimization to guide LatAm companies to the right customers
Summary
Instead, they were focused on showering offers, discounts and promotions on the few customers where they thought they could influence the outcome.I thought there was a huge opportunity to bring some of these learnings of how AI could be implemented into companies in Latin America because they are still focusing on building tools rather than solving problems, Lopez-Portillo said. I thought theres still a niche that hasnt been covered yet where we could build a tool that would solve this actual problem for enterprises.As such, Senzais technology focuses on three tools: measuring impact, experimentation and optimization to figure out which customers are likely to respond to certain sales and marketing campaigns so that outcomes improve.Senzai is in the earliest of stages. Lopez-Portillo said the company will make money through a performance-based fee, charging a percentage of the value generated for customers.It raised a pre-seed round of $2 million this year to launch with three clients as it prepares for a formal launch at the end of the year. The new breed of LLMs (large language models) is clearly enormously powerful and are already spawning a new wave of AI tools, but well have to wait to see what value it all brings in the end. This is where Senzai stands out, by focusing on the outcomes, not the tools, they are perfectly placed to leverage all this innovation (instead of competing with it) to deliver actual value.Meanwhile, Senzai has been developing its MVP with those first few clients and will deploy the new funding into scaling the product and getting product market fit.Its right now a matter of just executing the kind of general ideas that we had back at Afiniti, Lopez-Portillo said.