Bosch Organization Shuffle Takes Aim at Software-Driven Opportunities
Summary
Bosch sees the automotive software market growing to $210 billion annually by 2030, and the reorganization is designed to get the German supplier a major share of that revenue. Now, in response to customer requirements, our structure is changing to reflect this and to open up further growth.” Bosch says the reorganization will be effective Jan. 1, with the new sector expected to grow revenue 6% annually to more than $84 billion globally by 2029. Some of the company’s divisions will be regrouped under Bosch Mobility, while others will have cross-divisional responsibilities in order to support the new organization. The sector will consist of seven units, including Electrified Motion (electric motors), Vehicle Motion (vehicle dynamics), Power Solutions (combustion-engine technology), Cross Domain Computing Solutions (automated-driving software) and Mobility Electronics (control units) divisions. Bosch’s ETAS subsidiary will have horizontal responsibility for hardware-agnostic software for operating systems and engineering tools.