South Korean home cleaning startup Miso sweeps up $8 million Series A
Summary
As Ching explains to TechCrunch, cleaners previously had to pay a monthly fee to join an agency and were often required to check in at its office to wait for bookings, even though work wasnt guaranteed. Full time cleaners on the platform typically earn up to about $2,000 a month (in comparison, the monthly minimum wage for full-time work in South Korea is about $1,400).To stand out from competitors, Miso has focused on developing scale over the last two years, says Ching, who was chief product officer at food delivery startup Yogiyo before it was acquired by Delivery Hero in 2014. Chings experience handling food delivery logistics helped him develop Misos backend so that when bookings began to increase, it was able to arrange shorter commutes for cleaners. Its services also now include air conditioner and washing machine cleanings, as well as same-day bookings in some markets.Misos logistics system also helps match cleaners and customers. Misos platform takes into account the preferences of both customers and providers and also tries to match jobs in the same building or apartment complex with one cleaner.