DrivenIQ and Roqad Partner to Bring the World’s Most Comprehensive Deterministic and Probabilistic Customer Data to Europe, Canada, and the U.S.
Summary
DrivenID works in conjunction with ResolveID™, a sophisticated first-party audience resolution technology that identifies up to 40% of website visitors who leave during the customer journey without logging in or declaring who they are. Roqad, the only probabilistic graph on the market throughout the EU that powers many of the biggest names in adtech, is devoted to helping revolutionize digital advertising through actionable insights about anonymous users. The company helps marketers overcome the challenges of multi-device ownership and fragmented online user identities without the benefit of third-party cookies. Roqad is known for its robust identity graph, as well as its ability to connect hashed email and IP addresses to mobile advertising IDs in North America and Europe, with linkages exceeding 800 million in the U.S. alone. DrivenIQ supplies data to some of the world’s largest DSPs while helping Fortune 500 companies and large enterprises forge 1:1 relationships with their ideal customers through meaningful marketing.
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