Iraq’s Midient raises $125,000 pre-Seed from Flat6Labs
Summary
Founded in 2021 by Ahmed Jamal, Omer Sabah, Muhammed Yassein and Ahmed Bayiz, Midient enables business owners to set up and manage their loyalty programmes through a mobile app, where they can put up offers and discounts and give loyalty points to their customers. The investment, a total of $125,000 in pre-Seed funding, will be used to help Midient expand into the rest of Iraq and further develop the mobile application, such as enabling business owners to run offer campaigns inside the platforms alongside their loyalty programmes. In addition to the investment, the general manager of the Jordan office of Flat6Labs, Rasha Manna, will be joining Midients Board of Directors.Founded in July 2021 by Ahmed Jamal and his three co-founders, Omer Sabah, Muhammed Yassein, and Ahmed Bayiz, Midients mission is to build a tool that will enable business owners to easily set up and manage their loyalty programmes. However, with this investment, the company is planning to develop self-onboarding features so that any business anywhere can onboard themselves and manage their offers and rewards directly in their mobile apps. In 2024, the company expects to expand beyond Iraq to other emerging markets in the Middle East.Brick-and-mortar business owners want to reward their loyal customers because they know it leads to higher retention and thus more revenue, said Ahmed Lateef, co-founder and CEO, Midient.
Funding
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