Sri Aurobindo Centre for Arts & Communication (SACAC) Introduces Social Media Marketing Course
Summary
Avinash Joshi currently works with SapientNitro as a Senior Manager, an interactive marketing, creative design, and technology services agency.With over 15 years, spread in the areas of Social Media, Marketing Advocacy, Creative Direction, User Experience, Training, Project & Operations Management and Business Processes Implementation, he is able to seamlessly integrate design and technology with culture.Slated to start from 1st July 2012, this course will be conducted during weekends over 2 months.Open to all graduates, the course will cover subjects like social media analytics & strategies, integration & multichannel marketing, SMO & offline integration, ROI & reporting, converting & retaining online customers and incorporating social media into SEO & SEM strategies.An alumnus of IIM Ahmedabad and BITS Pilani, Mr. Gopalan started his career in advertising and subsequently worked through technology start-ups like rediff.com, moving on to head the digital arm of Rediffusion Y &R. He was, till recently, the VP and country head of Sapient Nitro.Avinash Joshi currently works with SapientNitro as a Senior Manager, an interactive marketing, creative design, and technology services agency.With over 15 years, spread in the areas of Social Media, Marketing Advocacy, Creative Direction, User Experience, Training, Project & Operations Management and Business Processes Implementation, he is able to seamlessly integrate design and technology with culture.A fundamental shift has taken place in relationship between companies and their customers.