Webbula offers a deeper look into consumer activity with their Interest & Brand Preference vertical
Summary
Buyers now have the ability to dive deeper into customer brand and genre affinity on LiveRamp Data Marketplace. “Based upon the marketplace demand of personalized experiences with consumers’ brand affinity as signals we knew it was imperative to supply our customers with the tools to leverage them,” said Jordan Feivelson, VP of Digital Audiences at Webbula. Ranking #1 in accuracy across more segments than any other Jumbo data provider according to Truthset, all of the data provided in the Interest & Brand Preference is self-reported, deterministic, and individually linked. And in truth also comes transparency,” asserted Douglas Egeth, COO of Webbula. “Our customers can confidently make ad spending decisions, knowing how our data is sourced and that it is correct and precise.” While the Interest & Brand Preferences vertical is only available within LiveRamp Data Marketplace currently, Webbula is working with other partners to make it available within all platforms in the very near future.
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