Food waste reduction business It’s Fresh! raises £6.7m investment
Summary
The companys technology slows the rate of ripening and can be applied across the supply chain from harvest through to transit, to in-store fruit containers, making fresh produce safer, more available, and affordable for growers, distributors, retailers and consumers. In contrast to existing technologies that either completely block ripening and flavour development permanently, have insufficient capacity for ethylene removal, require high levels of capital, or are unsafe for direct food contact, the Its Fresh! Weve already generated significant traction across our core markets in USA, South America and Southern Africa, so this latest investment round comes at a pivotal time for the business, setting us up to scale rapidly and fulfil our potential as global leaders in innovative solutions tailored to fresh produce. Zahra has worked with clients to help define value and achieve it by connecting them to vast ecosystem of technologies, from cloud and ERP platforms to artificial intelligence engines or extended reality. Achieving net zero: where will green investment come from?Graphcore (graphcore.ai) is a silicon and systems company based in Bristol- UK, that has developed a new type of processor, the Intelligence Processing Unit (IPU), to accelerate machine learning and AI applications.