Tech driven marketing campaigns

▤ Summary

Passers by were encouraged to take pictures in Samsung’s photobooth which were shown on a billboard in the iconic square. Some of the UKs biggest influencers were involved, invited to have their pictures taken and share the results with their following, giving Samsung extra coverage, credibility and taking over their social media. The Snapchat filter uses AR technology to allow users to try on bracelets before purchase, directly from their mobile device. Dove used AR and 3D content to drive informed decision making, bringing three products to life. This unique interactive and immersive experience will encourage brand engagement, while also creating a more memorable and personal connection.

▦ Linked Companies