Item Tracker Sales Soar Alongside Luggage and Travel Accessories, Reports Circana
Summary
From navigation to entertainment and, most recently, tracking products that ensure our travel essentials arrive at our final destination. With almost one-third of Americans planning more leisure travel in 2023, it’s no wonder item trackers have experienced a strong start this year. While keeping tabs on luggage and travel accessories is just one use-case for item trackers, Circana’s Retail Tracking Service data shows sales revenue from item trackers surged 94% in January 2023 alone, following the many travel disruptions during the 2022 holiday season. “Despite economic headwinds facing consumers, spending on travel is expected to continue to pick-up in 2023 and 2024, presenting a unique opportunity for travel-adjacent technology products,” said Ben Arnold, executive director and industry analyst at Circana. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth.