Nativo Raises $25MM in Structured Capital from Capital IP
Summary
Nativo, the most advanced content technology platform where advertisers and publishers distribute brand stories at scale, today announced it has secured a total of up to $25MM of structured capital from Capital IP. The funding will further accelerate Nativos position in automating the distribution of content in a non-interruptive, fully integrated experience within trusted environments.As third-party cookies begin to disappear and the advertising industry continues to shift, brands are more focused on consideration where content plays a key role. With Nativos patented technology and insights platformwhich has seen incredible market responseNativo is uniquely positioned to connect brands with their ideal audience to drive consideration. This latest round of funding indicates the next phase of growth for Nativo to expand upon their technology, differentiated ad formats and insights platform.We are very pleased to have secured this financing from Capital IP, which allows us to accelerate Nativos growth and development without diluting our employees and shareholders, said Rob Leff, Chief Financial Officer at Nativo. Recent industry trends are favoring Nativos value proposition and with this funding we will continue to make investments in our technology and talent to ensure Nativo remains a leader in driving consideration through content.Nativo has built impressive technology that incorporates machine learning and artificial intelligence to help automate and improve the performance of branded content and its distribution.
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