Google Ads Tutorial: Setting New Customer Acquisition Goals

▤ Summary

In its recent tutorial video, Google broke down how the new customer acquisition goal functions and modes of support. Google recommends setting the value to a new customer’s expected future organic revenue for optimal results. Google recommends setting up a separate campaign for existing customers to not narrow the reach too much. In addition to the new reporting available, it helps calculate key metrics such as Customer Acquisition Cost. Google’s newest customer acquisition goal helps advertisers be more strategic with their marketing dollars.

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