IGAWorks Empowers Digital Marketing through Data and Technology

▤ Summary

It has also raised upwards of $38 million in venture funding along the way (this includes an $18.5 million Series D in February of 2019).While IGAWorks offering is complex, covering the entire mobile-marketing data journey, well work to highlight a handful of the main products.The beginning can be traced to adbrix, its SaaS platform that enables developers to track user behavior within their applications, as well as attribute marketing efforts to inbound activity. Thats where adbrix comes in, offering trackability and more via an easy-to-use SDK for mobile-application developers.Taking a step back, its important to establish an overall view of the global marketing technology industry, which has no shortage of players. With TRADINGWORKS, users can manage the entire marketing process in one place, including designing or uploading content directly into the most used digital advertising platformssuch as Google, Youtube, Facebook and Instagramand measuring the performance for each. Since then, theyve seen a number of benefits, most of which boil down to affording them more time to focus on their core product, per Ray Son.For us, AWS took the concept of hardware away. Often times startups are judged by the amount of venture funding raised or who has invested, which obfuscates the real end goal of building a company that can exit.

▦ Linked Companies

ADPOPCORN

$1M to $5M