South African Agritech Startup FarmTrace Raises Funding To Offer Farm Management Solutions
Summary
This helps improve yields, increase efficiencies across all aspects of the farm, and reduces food waste, thereby positioning farmers operations profitably for generations to come.Brendan Mullen, the managing director of Secha Capital, praised FarmTrace for developing a solution that addressed the key pain points in farming operations. We have a long backlog of interested farms, so we decided to raise capital to accelerate our growth and meet the needs of more farmers by hiring additional software developers, engineers, project managers, and implementation consultants.Werner Lategan, FarmTrace co-founder and COO, added that with the investment, the company would bring about the next wave of farming cost savings, yield and efficiency improvements. Thanks to FarmTrace, South African farmers now have access to the latest technologies to help them keep up with demand, changes in best practices, and regulations.Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africas burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc. ), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc.