The Best Free Data Sources For Digital PR Campaigns - Broadplace
Summary
Data sources are available all over the web, and while some can cost, others are completely free, transforming your campaign into a robust, unique and insightful piece. • YouGov: Offers survey data on public opinion across the UK for topics such as politics, technology, media, lifestyle, entertainment and more. YouGov data is collected through a panel of over one million people, who have been recruited through a range of sources to offer a representative sample of the country. It’s one of the US government’s most accessed publications and presents the “basic realities about the world in which we live.” • Data.police.uk: Open data source for policing in England, Wales and Northern Ireland. Travel campaigns are often solid link earners, and among the top free data sets available are: • TripAdvisor: There is tons of information available about hotels, destinations, restaurants, bars and more.
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