Meet the homegrown beer brand that offers you a taste of Europe
Summary
Founded by Vijay P. Sharma and Tarun Bhargava in October 2017, this alcobev brand recently caught the eye of investors and raised $360,000 in seed funding from Dev Punj of Chimes Group and Dauble from Singapore.Grano69 Beverages was launched with the mission of acquainting Indian consumers with the authentic taste of freshly brewed quality beer. We wanted to create products the Indian consumer would enjoy to an extent that would make us their preferred alcobev brand, the founders share in a chat with YS Weekender.Vijay, the ex-CEO of Punj Lloyd Global Offshore Business, has experience of 35 years of scaling companies from the ground up. The idea is to acquaint the Indian consumer with quality brews.At present, Grano69 operates on a contract manufacturing model, and the style and taste of each variant differ. Its website also provides a detailed insight into its offerings.We are also actively involved in hosting house party events, which enables organic outreach for our beers through word of mouth. However, it is prepared for these numbers to change with the onset of new COVID-19 restrictions.Initially, the company faced a major roadblock dealing with stringent excise policies different in each state and Union Territory.