AMD launches 5nm ASIC-based media accelerator card
Summary
The Alveo MA35D media accelerator delivers the high channel density, with up to 32x 1080p60 streams per card, power efficiency and low-latency performance critical to reducing the skyrocketing infrastructure costs now required for scaling such compute intensive content delivery. “We worked closely with our customers and partners to understand not just their technical requirements, but their infrastructure challenges in deploying high-volume, interactive streaming services profitably,” said Dan Gibbons, general manager of AECG Data Centre Group, AMD. By performing all video processing functions on the VPU, data movement between the CPU and accelerator is minimised, reducing overall latency and maximising channel density with up to 32x 1080p60, 8x 4Kp60, or 4x 8Kp30 streams per card. The platform provides low latency support for the mainstream H.264 and H.265 codecs and features next-generation AV1 transcoder engines delivering up to a 52% reduction in bitrate for bandwidth savings versus a comparable software implementation5. The AI processor evaluates content, frame-by-frame, and dynamically adjusts encoder settings to improve perceived visual quality while minimising bitrate.
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