With a valuation of tens of billions and a rumored listing, is Wenheyou value worthy of being favore_China's No. 1 Catering Media
Summary
Wenbin spent a huge sum of money to realize a bold idea: renting Hisense Building to occupy this area A 7-story commercial complex of 20,000 square meters has been rebuilt into a "community" of the old era. It is not surprising that it is crowded, and this new brand has also brought unprecedented attention to Wenheyou.However, it is worth discussing that Super Wenheyou is positioned as a cultural real estate, and has repeatedly mentioned his catering "Disney" dream. A small shop in the market moved into this 7-story space.From various small shops such as vegetable markets, community activity centers, video halls, hardware stores, to "alley pigs feet" and other naming methods with a sense of age, to the introduction of many local time-honored gourmet restaurants, super Wenheyou settings, Increase the nostalgic atmosphere.In recent years, there are many restaurants that focus on nostalgia, but the difference between Super Wen He You is that the use of a large amount of space, similar to the vertical setting of the concept of "three-dimensional city", enhances consumers sense of immersion.The outside world has labelled the two major labels of nostalgia and catering for Super Wenheyou, but this is only a trivial matter from Wenbins plan for Wenheyou.Wen Heyou mentioned its cultural community attributes more than once. In order to expand in the early stage, Super Wenheyou can only not count Cost to introduce.Wen Heyou once mentioned measures such as reducing shop revenue and not charging decoration fees. This also means that it is difficult for Wen Heyou to make much profit from the time-honored brand.In the case of greater monetization challenges, the initial cost of Super Wenheyou is relatively high.