Nfinite SaaS platform gets new interactive Dynamic Display feature
Summary
E-merchandising platform Nfinite has introduced Dynamic Display, a new interactive solution that will allow retailers and brand owners to embed shoppable showrooms on webpages. The company has said that the Dynamic Display feature provides a more interactive and customised user experience that allows shoppers to quickly mix and match relevant items in real-time. For the first time, retailers can put personalisation squarely in the hands of their online customers, making it possible for them to immerse themselves in shopping experiences of their choice, context, and visual preferences. “The impact on clickthrough, conversion, repeat engagement and average order volume speaks for itself, and proves the importance of an immersive visual experience for retailers.” The launch of this feature has also yielded high e-commerce growth rates for online retailers. Around 77% of shoppers have mentioned that images boost their confidence in making purchase decisions on websites, while 88% said that high-quality product imagery is crucial to an online platform.