Invado Solutions Taps Industry Veteran Alex Williams to Lead Digital Marketing Agency Capabilities for Salesforce Marketing Cloud Customers
Summary
Invado Solutions is expanding its services to offer integrated strategy, creative, and technical capabilities for Salesforce Marketing Cloud customers. The move is part of a strategy to break down the traditional barriers between system integrators and marketing agencies and provide a seamless customer experience. “Invado Solutions is knocking down this artificial barrier to allow our clients to get best-in-class technology and marketing services all under one roof.” This shift for the company is being led by industry veteran, Alex Williams. Williams brings a wealth of experience in leading strategy, creative, and marketing technology initiatives for some of the world’s leading brands, such as Airbnb, Boy Scouts of America, Chilis Grill & Bar, Comcast Business, GameStop, LinkedIn, Live Nation, Hyatt Hotels, Reddit, Under Armour, US Air Force, and WebMD. "In todays digital landscape, its crucial to integrate technical, creative, and strategic expertise to effectively win customers and drive growth.