Reveal Mobile Introduces New Out of Home Measurement Solution for Mid-Market Brands
Summary
The new measurement study, designed for mid-market brands and retailers, is updated daily and viewable throughout the campaign. “Measuring out of home campaigns has been out of reach for many mid-sized companies because of the cost and the time required to do it well,” said Jonathan Frangakis, chief commercial officer at Reveal Mobile. “This new solution makes authoritative OOH measurement studies accessible to brands that may not have previously been able to meet spending or impression thresholds.” The new exposed-only OOH measurement solution expands Reveal Mobile’s portfolio of campaign effectiveness reports, which includes: The exposed-only OOH measurement studies are available to Reveal Mobile customers through the Mira Console, the industry’s first self-service platform for out of home campaign measurement studies. Reveal Mobile is CCPA compliant and adheres to the Network Advertising Initiative code of conduct. For insights on the marketing, advertising and ad tech industries, follow us on LinkedIn and visit our blog.
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