Identify Featured Snippet Opportunities – Next Level
Summary
If we hop over to the Competition tab of our rankings section, we can start to spot opportunities to steal some of this prime real estate in the SERP. Now that we’ve taken a look at how we can use Moz Pro Campaigns to identify and monitor featured snippet opportunities, let’s look at a few ways we can use Keyword Explorer to supplement that information. While it can be incredibly helpful to know what keywords you’re ranking #1 for (and it may be worth adding those to a Campaign to track and monitor over time) these may not present many new opportunities for your site. You can then filter and sort by rank and search volume to identify your strongest opportunities and add them to a Keyword List via copy & paste. Regardless of what we decide to publish, we can now apply the tactics and strategies outlined by Crystal Carter and Britney Muller for featured snippet optimization to our shiny new list of topics.