WPP Acquires Social Influencer Marketing Agency Obviously, Expanding Tech-Powered Creator Content Capabilities
Summary
Obviously’s tech offerings include automating processes; streamlined workflow between influencers, clients and internal teams; and enhancing data to deliver real-time campaign and audience insights. Obviously’s tech and data capabilities are highly innovative, and its ability to scale creator content quickly and efficiently, and in every language, makes it instantly prepared to be leveraged globally. We’re excited for what’s to come and the many creative opportunities we’ll unlock together for our client partners.” Mark Read, CEO of WPP, said: “ The creator economy has experienced huge growth in recent years, and it plays a pivotal role in shaping consumer behavior. The Obviously team brings an exceptional range of global influencer marketing capabilities and a world-class technology platform that will further strengthen our offer to clients.” WPP is the creative transformation company. Named a Leader in the Gartner Magic Quadrant for Global Marketing Agencies for five consecutive years, VMLY&R is made up of more than 13,000 employees worldwide with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney.