Investing in Quisto to make the out-of-home supply chain more sustainable
Summary
Investing in Quisto to make the out-of-home supply chain more sustainableToday we announce we are leading the pre-seed round of QuistoQuisto, the Italian platform that aims to innovate the out-of-home food service supply chain, has closed a pre-seed round of 800,000. The round was participated by a major Italian Family Office in the food industry, as well as some angel investors with experience in the Ho.Re.Ca. With these new resources, Quisto plans to continue investing in technology, expanding its customer base, optimizing the range of services offered to various operators in the supply chain, and improving its go-to-market efficiency.The retailer looks for the price but wants the service, the variety, the courtesy; the agent must be helped to become a brand ambassador, a point of sale consultant; the dealer must evolve the business by making it more efficient and data-driven We think the status quo needs to be rethought. The real achievement will be in making the buyers experience interactive and without friction, reducing costs, and offering greater valueAt StartupGym, we have developed a strong investment thesis on the out-of-home distribution market, which we estimate to be worth 17 billion in Italy alone and 180 billion in Europe. The supply chain has yet to see any technological innovation, the market is dominated by evasion and cash transactions and the logistics are poorly optimized at the expense of the environment and cities.