Abacus Data | She/Her/Hers: Women still saddled with traditional gender roles, even as they break through the glass ceiling
Summary
The Inaugural Syndicated Study of Women in Canada At Abacus Data, we are committed to understanding how Canadian attitudes, behaviours, and perceptions vary across the demographic spectrum. Following the findings of some of our latest research, we felt it was high time to bring this kind of rigour to explore how the lived experiences of Canadians, their behaviours, and attitudes are gendered. That being said, our findings indicate there is still room for improvement on women’s self-reported financial literacy across several key investment vehicles including the stock market, real estate, and retirement planning. I was eager to explore the gendered dynamics of Canadian life because many of my personal experiences seeking financial services, car shopping, and getting medical advice felt unequal. I look forward to digging deeper into these findings in the weeks to come and taking an intersectional lens to the data to explore how women of different age, race, income, and political stripe experience life at home, at work, at the bank, and more.
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