7 customer success best practices | TechTarget
Summary
Rajat Kohli, partner at management consulting firm Zinnov, said he sees companies starting to explore the metaverse and 3D image recognition technologies to get better feedback to improve the shopping experience -- although these processes are years from reaching the mainstream. Companies with advanced planning around regular complications like technical glitches or harsh weather conditions can offer a more positive CX. Customer success managers may also consider how behavioral analytics, AI and edge computing can capture and analyze large amounts of data to create actionable insights. Customer success teams may also want to investigate how newer technologies like smart carts, interactive user manuals and contextual recommendations could help create a seamless CX. "The best way to improve customer experiences is to start with good analytics and data," said Mary Schneeberger, senior director and practice lead at Avionos, a digital transformation consultancy.