How Patagonia Provisions is building out its product portfolio with its first-ever acquisition
Summary
The overarching thesis behind Patagonia Provisions, according to Lightfood, is the idea that, “if we’re going to save our planet, food could be and should be the most important lever that we can pull toward that mission.” Today, its assortment has expanded to include over 30 SKUs, ranging from $6 seasoning blends, to $8 canned mussels, to $10 smoked venison links. The division is currently working with growers of Kernza, a trademarked grain that’s harvested from intermediate wheatgrass, that’s being used in Patagonia Provisions’ pantry staples like pastas, and soon, beer. The company touts itself as a climate-friendly snack brand, and uses regenerative and organic practices to farm and mill wheat. In this interview, Lightfood discussed what the better-for-you category means to Patagonia, and how the new acquisition will help gain market share in the cracker aisle. But for the most part, our role is pretty clear, which is to create market opportunities that motivate farms to invest in practicing and converting to regenerative production.