What Is Customer Engagement? | Definition from TechTarget
Summary
Some of the basic ways they do this include phone and email; customer service chatbots and self-service capabilities; social media; loyalty programs; interactive in-store experiences; and user-generated campaigns, such as photo and video contests. Organizations that actively listen to their clients or customers scan the web for feedback, and monitor email, phone calls, regular mail and social media channels. Responsive brands that exhibit engaging personalities can catch customers attention and result in valuable retweets and likes. Contests launched through Facebook, Twitter, LinkedIn and other sites are a way to drive customer engagement and can help brands trend on social media. These tests reveal which of several approaches is likely to result in higher sales, more membership and other increased measures of customer success and engagement.