Meet The Craneware Group Experts: Diana Sierra

▤ Summary

Managing relationships with retail and specialty pharmacies under contract with covered entities is a challenging business these days, what with the ever-rising number of restrictions manufacturers are placing on sales of 340B drugs. “This is a typical day sprinkled with a few fires during the month to keep it interesting.” Sierra is Vice President of Contract Pharmacy Partnership Operations for The Craneware Group. Sierra first joined Sentry in 2010, lured by its best-in-class reputation among 340B software vendors, having previously worked for a competitor. “The most important and favorite part of my job is getting on a call with a customer and being able to guide them to a successful outcome or feeling of satisfaction. “My previous career as a public health professional in maternal and child health prepared me for a career in 340B, where patients come first and priorities center around care for the indigent and underserved.” Outside of work, Sierra has a love of theater and travels regularly to New York to see Broadway shows — her favorites include “Wicked,” which she’s seen eight times in various cities, “Phantom of the Opera,” “American Buffalo,” and “The Music Man.” She counts the late former Supreme Court Associate Justice Ruth Bader Ginsburg as a role model and says the three words that best describe her are loyal, tenacious and resilient.

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The Craneware Group

$50M to $100M