5 tips to rapidly grow your email subscriber list
Summary
If marketing was dating, a customer signing up to receive email newsletters would be the equivalent of the person you hit it off with at a party giving you their digits. Creating a free tool, such as a budget spreadsheet, a workbook, or e-book acts as an incentive to sign up to your email newsletter. Requiring an email to use or receive this free tool appears to the customer as a zero-cost, easy transaction to acquire something that will be of actual value to them. Ongoing free content, such as access to financial advice, recipes, charts and information, is perceived by customers as a real bargain. It builds trust with your audience, and it means that your list is comprised of customers who actually want to hear from you and are interested in consuming your product or services.
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