What Are The Benefits of In-Game Advertising? | Clearcode
Summary
Benefits for users: Game developers can provide users with an undisrupted gaming experience by showing native, in-game ads, e.g., on virtual billboards, rather than by showing intrusive and annoying ads similar to those found in display web advertising. The COVID pandemic and lockdowns escalated the growth of the gaming industry as people were not allowed to meet in person because of the restrictions. The gaming industry is forecasted to maintain its recent rapid growth, with a PwC report predicting that it could be worth $321 billion by 2026. Static ads are typically hardcoded in the game and represent stationary elements such as virtual billboards, posters, and banners. Because it is so different from traditional advertising, it gives brands a huge advantage in creating campaigns that people might be motivated to engage with.
