Is Email Marketing Still Effective?
Summary
The subject line and preview text of every email clearly plays a part in open rates, and calls to action are equally important in end sales. This AI powered tech is ‘next level’, and while it cannot replace the human necessity to iron out the creases and inject character, it can greatly enhance capabilities and efficiency. If customers know the brands they are providing personal insight to will protect and responsibly manage their data, they appear happy to share that intimate information for a more personalised product or service. As the slow death of the digital cookie monster comes to fruition later this year, businesses need to already be employing new methods of reaching their audience more holistically. We also understand that we have to constantly find ways to move with the times and provide our clients with services that will help them do better business and make more sales.
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