What’s the Difference Between CSAI and SSAI? | Clearcode

▤ Summary

For those viewers who are unwilling to pay for an ad-free plan, whether they were previously subscribed or not, can still enjoy the content on the streaming service for a lower price. For streaming services, it allows them to attract new subscribers and potentially convert them to the higher paid subscriptions, as well as generate additional revenue via advertising. The primary revenue sources for streaming services are as follows: • Subscription video on demand (SVOD) where the consumer pays a recurring fee to watch ad-free content. • Tracking metrics for ad performance reporting is easy and very detailed, and provides a lot event data for ad-tracking services. • Thanks to CSAI technology, a lot of highly personalized ads can be served, • SSAI vendors are not that successful in that department, as they are met with massive drain on resources.

▦ Linked Companies

Clearcode

$1M to $5M