Get Ready to See More AI Chatbots on Facebook, Instagram
Summary
“Were creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area,” CEO Mark Zuckerberg announced(Opens in a new window) on Monday. Meta—which also runs Instagram, WhatsApp, and the VR division formally known as Oculus—already has several teams devoted to generative AI, or AI-powered programs that can pump out text, images, and videos. “Over the longer term, well focus on developing AI personas that can help people in a variety of ways.” The effort sounds like Meta’s own version of OpenAI’s ChatGPT and DALL-E 2 could end up arriving as various features for the company’s products. Zuckerberg adds: “Were exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences.” The news arrives days after Meta released its own AI-powered large language model, dubbed LLaMA, to researchers. Meta will have to play catch up to Microsoft, which has already been previewing its ChatGPT-powered Bing to the public, though it has imposed limits on it following negative news headlines about its unhinged behavior during long conversations.