Crstl Announces $4.4 Million led by Mastry Ventures to Enable Brands to Diversify From DTC into Retail & Online Marketplaces
Summary
Crstl, the SaaS application and platform transforming no-code Electronic Data Interchange (EDI) for modern brands, manufacturers, and wholesalers, is announcing its national launch with $4.4M in seed funding. “With our product offering, we are eliminating the hassles and complications brands inevitably face when transacting with retailers and online marketplaces as they diversify away from DTC,” said Dipti Desai, founder and CEO of Crstl. • AI-driven, growing network of trading partners and integrations: Crstl is leveraging state-of-the-art AI to rapidly build out seamless connectivity across retailers, distributors, and systems such as ERPs and WMS. And even when these brands win business with Target or Walmart or Whole Foods, they are stuck dealing with legacy solutions that create delays and big holes in their plans, and thus P&L. Crstl is transforming no-code EDI workflow automation for modern brands, manufacturers, and wholesalers with its cutting-edge SaaS application and platform.