Krafton backs Indian influencer marketing platform One Impression in $10M funding
Summary
This is unlike a traditional influencer marketing agency or a creator discovery tool, where you typically find just a single source to pick. Also, the startup offers full-stack solutions ranging from discovery, pricing and payments to compliance, government contracts, delivery and performance tracking. The startup is also working on tools to let creators easily access studios across India and even get PR opportunities, said Gupta.Currently, One Impression has enabled its platform for Instagram and YouTube. It is also working on launching premium tools to offer brands a subscription-based model for regular earnings.The Krafton-led, all-equity Series A funding round also saw participation from PeerCapital. The planned expansion is projected to help the startup grow its average revenue rate to $40 million.In 2022, One Impression raised $1 million from angels, including Peeyush Bansal of Lenskart, Anupam Mittal of People Group and celebrities such as Olympian Neeraj Chopra and comedian Zakir Khan, among others.