Paris-based Kovalee secures €8 million to empower mobile app creators
Summary
Paris-based Kovalee wants to help creators gain a competitive edge, empowering them to stand out from the crowd. The funding was led by IRIS, alongside Breega and Bpifrance, through its digital venture fund, with the participation of individuals including Alan Fung, former Director of Performance Marketing at King and Alexandre Berriche, co-founder and CEO of Fleet and Sequoia Capital scout. Gil Doukhan, Partner at IRIS, adds: “Except for a happy few, most apps are not profitable because gathering the full set of necessary skills to reach top positions in stores is almost impossible. Financing Kovalee, a data-driven team which excels in scaling apps to provide this service to others, while already having done it before by creating a leader in the gaming space, was a no-brainer.” Founded in 2020, Kovalee leverages AI, ML and its proprietary prediction and automation technology to enhance non-gaming mobile app creation. Thanks to this fundraising, we’ll double down on our tech to offer the publishing model to more and more apps with great potential.